Losing 2 Dunk Contests is the Best Thing to Ever Happen to Aaron Gordon

Yes Aaron Gordon got robbed. Again. And you know what? It’s the best thing that could have happened for his “brand”.

Aaron Gordon plays on a terrible basketball team for a perpetually terrible basketball franchise. Until he leaves Orlando that ain’t changing. But at least he has an identity. He’s the guy that gets robbed at the Dunk Contest.

Do you know who won the 2003 Dunk Contest? 2011? 2014? Hell I can’t even remember who won last year but everyone sure as hell knows Gordon lost twice.

Name recognition!!!!!

Play this right and the payoff can be huge. Sponsorships and commercials. Autograph signings with other lovable losers. The cash grab is endless if you play this right Aaron.

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