Chips for Women? What Up with That?

Sometimes the real world “stuff” intersects with nonsense, and it doesn’t really get the coverage it deserves. Well, enter Hi Top Table Athletics.

Since we don’t yet have a woman on staff (Rolling admissions folks…the pay is nothing, BUT, we don’t have an editorial staff or advertising budget either), I guess I’ll cover this one.

As you may be aware, PepsiCo- more specifically their Frito-Lay brand- is aiming to make chips for women…well, not for women, but, yeah, well kind of for women. Why don’t we let CEO Indra Nooyi explain.

“It’s not a male and female as much as (asking) are there snacks for women that can be designed and packaged differently and yes, we are looking at it and we are getting ready to launch a bunch of them soon”

Glad she was able to clarify, and didn’t ramble incoherently…makes perfect sense now. Not a male and female thing? Huh?

Let’s let Indra explain more…what are “snacks for women” and how would they be “packaged differently”

“For women, you know, low crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in your purse, because women love to carry a snack in their purse.”

It’s at this point, I feel the need to assure you, these are unedited, real quotes (at least according to various legitimate news outlets) from the CEO of PepsiCo, a woman, saying they are making chips based on “how can you put it in your purse, because women love to carry a snack in the their purse.”

Ok, well, now I need to find out more about why the way women like snacks may be different than guys. More from Indra:

“What a lot of the young guys (do when they) eat their chips, they love their Doritos and they lick their fingers with great glee. And when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor and the broken chips in the bottom,”

“Women I think would love to do the same but they don’t, they don’t like to crunch too loudly in public, and you know they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth,” she added.

I mean…really?

Couple things here. First off, the level of detail with which Nooyi describes a “young guy” eating Doritos, is like, wicked creepy. (Indra, if you’re reading this, I went ahead and checked…neither youporn nor PornHub have “chips” or “doritos” as a category. Sorry for that, but perhaps PepsiCo wants a new business line)

Secondly, I wouldn’t describe myself as someone who knows “A LOT” about women. But I do feel comfortable going out on a limb and saying, (tiptoeing here) much like anyone, most women probably don’t like broad sweeping generalizations made about them. (Am I ok, still?) Especially when the generalization is basically insinuating  “All women deep down want to be disgusting slobs, and eat loudly and lick their fingers in public, like all the men who are (apparently in Indra’s mind) celebrated for these traits. But alas, it’s a man’s world so they must retreat to their societal roles…but guess what ‘We’re here to help you!’ ”  Insulting, condescending and degrading…a real hat trick!

Lastly, if you’re committed to going all in on this dreadful idea, why not take it to the next level. You’re not getting anywhere without getting this thing trending. #CHIPSFORCHICKS see, Indra, how hard is that? Seems to fit perfectly with your vision. I think that should be trending and have PepsiCo’s name attached to it…you should be so proud.

Now, in a shocking development, PepsiCo has distanced themselves from Nooyi’s comments, and actually just flat out denied it.

From PepsiCo statement:

“The reporting on a specific Doritos product for female consumers is inaccurate.”

“We already have Doritos for women – they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers,”

Well, finally someone came to their senses.

Seriously though…we’d love to have some ladies join us…so @ us on twitter or FB

@Hi-TopAthletics

 

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